About Us

SIRI (Dress Divine) is owned by VASAVI SILKS PVT LTD 

In 1993, our amazing founder Sri Majety Sesha Giri Rao started “Vasavi Silks’ with a goal to provide traditional and trendy fashion wear, at affordable prices to the people of ELURU, West Godavari.

His vision and enthusiastic approach started evolving, and he started his first venture with 8 employees. After successful two years, his number of employees has increased to 30, and continued enriching the lives of ELURU surrounding people. Spiritual thoughts and honest values gave him the pride of place as “Our cloth store” image in the hearts of his customers. The shop soon achieved roaring success due to its high quality and affordable prices. Along with this, Sri Majety Sesha Giri Rao garu was well known for his spiritual nature and there were many who benefited due to his Yoga Meditation classes and culture. The father of Pyramid Yoga “PATHRI JI” – His pride and joy! Providing employment to as many as possible irrespective of Caste and Religion is another motto.

As he evolved into the most trusted place for an affordable and memorable shopping experience, he felt it was the right time for expansion, for the first time in ELURU, he came up with an idea for a retail giant in Eluru with a touching slogan “Why one should go to City for Shopping” In 2004 he established  VASAVI  SILKS with 6000 Sft in Main Bazar, Eluru. It has multi stores and various sections for both Ladies and Gents to keep large displays on quality for the first time in Eluru Municipal Corporation.

Rare, exclusive variety of choice and genuine customer service is the main aim of VASAVI SILKS Hence, providing customers with traditional, homely customer service through his big store he always tried his best to give the affordable, even sentimental shopping experience to Eluru and surrounding Citizens.

 With the durability of the product, customer service, and uniqueness of designs this brand has come a long way from its beginnings in West Godavari district. When he first started out in 1993, his passion for trading in the apparel industry drove him to be best in class businessman and gave him the impetus to turn hard work and inspiration into  a booming store now. He started multiple locations in Andhra Pradesh.

His Mission

He believes in giving all women an opportunity to explore unique choices from the vast collections. He believes in maintaining the highest standards of quality for all his products. He has partnered with some of the traditional well-established houses that have passed on the traditional art of dressing women.


VASAVI SILKS PRIVATE LIMITED Spread across 17 multi-stored outlets with branches in Eluru, Vijayawada, Tirupati, Tanuku, Tuni, Rajahmundry, Tenali, Kakinada, Ananthapur, Amalapuram, Hyderabad,  with Registered trade Mark brands in “Intellectual Property Rights Of India “ with brand names of  “VASAVI SILKS”, ”SIRI”, “SUBHAM GRAND”.